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Etronica, Inc. Receives U.S. Patent for Brilliant Query
TM Software Technology
Los Angeles, CA - April 8, 2003
Etronica, Inc., an emerging leader in the enhancement of content search and personalization, today announced that the United States Patent and Trademark Office has granted the company U.S. Patent #6,546,386 for its technology invention; "To provide an improved system for conducting queries over the Internet, or private Intranets."
The patent is directed to the company's automated "keyword" metatagging system and enhanced Brilliant Query™ methodologies. The technology enables digital text to be automatically "read" and appended with metatags that are relevant to the meaning of the text. Enhanced searching for related content, or the serving of highly targeted content to users can then be done automatically.
"The Brilliant Query™ Patent is a valuable part of our company's intellectual property portfolio," said James Saake, CEO of Etronica, Inc. Using this technology, websites can greatly improve a user's search experience and at the same time automatically serve up highly targeted links, e-commerce offers and ads specifically relevant to the content a user is currently viewing.
Mr. Saake added, "The company is currently launching a suite of integrated 'e-service' modules designed to help Web-based content sites to provide a better experience for their users and at the same time create new revenue streams for e-publishers. Our new e-service suite of software modules are all built around our core Brilliant Query™ technology."
The e-services suite contains modules for remotely managing content, keywords, categories, subscriptions, Web logs "blogs", sales of products and event tickets, and content-targeted advertising. All are fully integrated around Brilliant Query™ technology and Etronica keyword mapping. Web-based publishers will be pleased with the resulting return on investment. Etronica offers a hosted solution that publishers can access via a web based "dashboard."
In addition to Etronica's new e-service offering to small and medium size Web publishers, the Etronica software is also available for licensing to software OEM's and Fortune 1000 companies.
About Etronica
Etronica Corporation (www.etronica.com); is a Los Angeles, CA based software and Web services company. The company is focused on providing software technology to enhance the search, navigation and personalization of digital content. The company's Content Metatagging™ and Patented Brilliant Query™ technologies are designed for use in Web-based knowledge management applications (text archives and content rich websites) and in settop box based electronic entertainment guides. Etronica's unique technology enables multi-dimensional searches that provide easy access to digital information and facilitates highly personalized, content-targeted, ad and commerce serving.
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Media Contact
Alexander Auerbach
Auerbach & Co., Inc. Public Relations
Los Angeles
1-800-871-2583
auerbach@aapr.com
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